Starbucks pricing fail

July 16th, 2010 § 0 comments § permalink

Vanessa and I are staying with her folks on Long Island for a couple more days before our movers arrive from California and we can start occupying our new apartment. I’ve been beating the heat and going to the local Starbucks to get some work done. Starbucks’ drinks all taste watered down to me, either overwhelmed by the hot water (Americano) or the milk (latte), so today I ordered a double short Americano. That way, I would get the desired two shots, but in 8 oz. of water rather than 12 oz. The total came back as something approaching $3, which was quite a shock, given that a tall Americano (which comes with two shots) is $1.95. Apparently the short Americano is only a dime less than a tall Americano, but an extra shot costs $0.76 (and then there is tax). Shouldn’t the combo be cheaper? Starbucks gets the benefit of reduced paper costs and uses less water, but charges much more? It’s possible that the cash register gal got it wrong, but I can’t confirm–short prices aren’t listed on the board.

Maybe next time I’ll order a tall but ask them to serve it in a short cup; odds are I will get in a semantics argument with them as to whether that makes the drink a short or a tall.

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